What this is
A one-page canvas with four columns (L1–L4) and three rows: what we’ll measure, how we’ll capture it, who owns the signal. It forces the evaluation conversation to happen at kickoff, not after launch.
How to use it
- Fill it out with your sponsor before Design begins.
- Every measure gets a data source and an owner.
- If the L3 or L4 columns come out blank, that’s a signal — usually the business metric isn’t actually tied to the behavior we’re training.
Why I like it
It surfaces the uncomfortable conversation early: can we actually attribute behavior change to this training, or are we just hoping? Every program I’ve run improves the moment that question is on the table.