Selling Purple Mattresses
PurpleE-Learning
Impact: Simplified the wholesale sales conversation to maximize partner mattress sales.
Rise 360IllustratorBynder
The work, up close
Courses, simulators, motion, brand systems, and job aids — each piece shown with the tools that built it and, where it applies, the business outcome it moved. Filter by what you care about.
De-Escalation Soft Skills Program
PurpleE-Learning
Impact: Built to reduce escalated-transfer rates; agent confidence noticeably improved after launch.
Rise 360Storyline
Order System Training
PurpleE-Learning
Impact: Gave every employee a safe first run at the new system before it handled real customer orders.
Rise 360Storyline
Sales Methodology Onboarding
PurpleE-Learning
Impact: Became the standard first touchpoint for every new Purple Sales hire.
Rise 360
Company Introduction
BENlabsE-Learning
Impact: Standardized day-one onboarding for every new hire.
Rise 360
Mattress Building Activity
PurpleInteractive
Impact: Closed a named skill gap — reps built the knowledge and confidence to speak to product differences.
StorylineIllustrator
De-Escalation Game
PurpleInteractive
Impact: Reinforced the de-escalation program with repeatable, always-different practice.
Storyline
Zendesk Sell Simulator
Interactive
Impact: Let users learn the tool by doing the real task, not reading about it.
Storyline
Order Management System Simulator
PurpleInteractive
Impact: Stood in for a missing sandbox: risk-free practice on a system that had none.
Storyline
Purple L&D Animated Logo
PurpleAnimation
Impact: Gave L&D content an instantly recognizable, on-brand signature.
After EffectsIllustrator
Purple Academy Identity
PurpleBranding
Impact: Unified the look of every Academy touchpoint under one system.
Illustrator
Retail Sales One-Pager Template
PurpleBranding
Impact: Adopted by Purple's brand team into their own work — a design built for L&D that outgrew it.
IllustratorInDesign
Customer Care & Sales Sub-Brands
PurpleBranding
Logo systems for the Customer Care and Purple Sales teams, giving each internal group an identity consistent with the parent brand.
Illustrator
Certification Enamel Pins
PurpleBranding
Impact: Made certification completion visible and coveted on the floor.
Illustrator
AI Bootcamp Achievement Patches
Branding
Impact: Turned program progress into collectible milestones that kept participants moving to level 4.
Illustrator
L&D Team Identity
PurpleBranding
The static identity for Purple's Learning & Development team — the mark the animated logo brings to life.
Illustrator
Customer Persona Service Card
Job Aids
Impact: Put the highest-value customer signals one glance away during live sales conversations.
Canva
Cushion One-Pager
PurpleJob Aids
Impact: Armed partner-store staff to speak confidently about the product line without training time.
IllustratorBynder
Product Guide
PurpleJob Aids
Impact: One guide now serves multiple business verticals, consistent with the Purple brand.
IllustratorBynder
Quality Assurance Score Card
Job Aids
Impact: Replaced a spreadsheet with a document new hires can actually read and use on day one.
Canva
Software User Guide
Job Aids
Impact: Deliberately low-tech so the client's team could maintain it without a designer.
Microsoft Word
Soft Skills Training Booklet
Job Aids
A print training booklet for a soft-skills workshop series, designed for the room rather than the screen.
InDesignIllustrator
SaaS Tool Product One-Pager
Job Aids
Impact: Compressed four scattered source formats into a single page teams actually reference.
CanvaFigma
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