About

Parker Lee

Senior Instructional Designer · Lending, Fraud & Banking Operations

Seven years in L&D designing learning that moves a number someone cares about, across financial services, retail, and customer operations. The last few years I’ve leaned hard on AI for the building part, which is how one person can now ship a simulator or an analytics dashboard that used to take a team.

Where I’ve worked

Senior Instructional Designer

Aug 2024 – Present

SoFi

Learning design for a national fintech, building training for 20+ operations teams across fraud, lending, banking, and investments.

  • Led the design and launch of SoFi's first Fraud Operations training program: a template-driven curriculum that scaled across 6 product lines, lifting compliance pass rates 14.7% and NPS 25.9%.
  • Own training for Lending Originations and cross-functional system rollouts.
  • Pioneer AI-augmented instructional design with Cursor, Gemini, and NotebookLM, accelerating content development, automating SOP-to-training analysis, and building interactive HTML learning.
  • Manage team knowledge base content and change communications, coordinating SOP updates with downstream training impacts across business units.

Senior Learning Strategist

Apr 2023 – Jul 2024

BENlabs

Stood up the learning function and its tooling from the ground up.

  • Spearheaded adoption and administration of a new LMS, then authored and curated 80+ courses on it.
  • Designed and launched an internal AI certification program.
  • Built AI and marketing learning paths that produced measurable upskilling across the company.
  • Designed a strategic training program that cut labor cost by roughly two-thirds for key teams.

Learning Experience Designer

2018 – 2023

Purple

Progressed from Email Associate to Training Specialist to Learning Experience Designer.

  • Built training content for sales enablement, customer service, and manufacturing.
  • Oversaw all new-hire training programs for Purple Customer Care.
  • Owned and improved training documentation across the Customer Care org.

Earlier: Ancestry, as Social Media Community Manager (2M+ followers, 7,600+ public responses) and French-speaking customer solutions.

Skills & tools

Deep in some, comfortable in others. Less about a badge collection, more about the shape of work I can own end to end.

Design & authoring

  • Articulate Rise 360
  • Storyline 360
  • Illustrator
  • InDesign
  • Figma
  • Canva

Video & motion

  • After Effects
  • Adobe Premiere
  • Google Vids
  • Camtasia

Code & AI

  • Cursor
  • Claude
  • Gemini
  • NotebookLM
  • MCP
  • Astro
  • Tailwind
  • HTML / CSS / JS

LMS & delivery

  • Docebo
  • Continu
  • Bridge LMS
  • SCORM Cloud
  • xAPI 1.0.3
  • SCORM 1.2 / 2004

Data & reporting

  • Looker
  • Chart.js
  • Bynder

Methodology

  • Action mapping
  • Competency-based design
  • Change management
  • Knowledge management
  • Sales enablement
  • Kirkpatrick L1–L4

Background

Utah Valley University

2011 – 2015

B.S., Behavioral Science (Psychology emphasis)

Languages

English · French (fluent)

Certification

LinkedIn AI Academy

Let’s make something that works.

If your team is stuck between “we need training” and “we don’t know what’ll actually move the number,” that’s the conversation I love having.

Get in touch